![]() ![]() ![]() Simply inserting advertisements with the souvenir ticket packaging ensures fans interact with brand sponsors. Offering post-event merchandise is a great way to attract premium sponsorships. Sponsors partner with brands that bring them the most business, and they will pay an impressive commission to ensure that happens. However, creating a limited supply increases the product’s value and encourages patrons to purchase. Some organizations print an unlimited supply to meet consumer demand. How many tickets should you sell? It’s entirely up to you. As a bonus, post-event marketing promotes brand awareness. Venue owners can even sell them long after the game. Making keepsake items available to fans changes this.Ĭommemorative tickets are an additional revenue source for organizations, with no upfront costs. Patrons buy tickets, attend the event, purchase concessions, and then go home. Here’s why event organizers should sell souvenir tickets: It’s not just fans who enjoy tangible mementos. Plus, you never know how many friends they might invite to the next event. Making these rewards only available to a select audience drives FOMO (fear of missing out) and increases sales. Offering physical souvenirs to your most loyal patrons makes them feel valued, increasing retention rates. What’s more, unlike the tickets from your parents’ generation, these keepsakes won’t fade over time.Įver notice how the same customers repeatedly purchase tickets to your venue? These diehard fans deserve a token to show your appreciation. Those with a “gotta catch them all” mindset find real value in these professionally printed souvenirs. Before the switch to digital ticketing, many fans also held on to their used ticket stubs. Stamps, baseball cards, and Star Wars figurines still in their original packaging are some well-known examples. Patrons show off these mementos as they boast about their once-in-a-lifetime experiences.Ĭollecting is a favorite pastime for many. Souvenir tickets fill this missing piece of the puzzle. But without a ticket stub, you don’t really have any proof of ownership. Sure, you could take photos during the event, but you might miss out on a grand slam.įans want-and deserve-bragging rights after attending a hyped-up game, concert, or festival. Imagine going to that game and leaving without anything to prove you were actually there. Seats sell out quickly, and patrons spend quite a bit to reserve a section. ![]() Scoring tickets to the World Series is kind of a big deal. Buying keepsake items after the event, such as commemorative tickets, will ensure you never lose these cherished memories. But so do other events, like attending a Rolling Stones concert or watching your favorite team win on opening day. Getting married, graduating from school, and the birth of a child all rank high on the list. There are certain memories you never want to forget. These collectible keepsakes will keep your memories alive and let you relive that exciting day for many years to come.Įxplore the top 4 reasons patrons desire souvenir tickets: Direct Souvenir is a way patrons can buy commemorative tickets before, during, and after the event. They disappear after the event, leaving fans without proof of attendance. Unfortunately, digital tickets don’t create the same lasting memories as physical ones. Others just like to purchase from their mobile devices, and that’s alright too! It also cuts out expedited shipping costs, which have skyrocketed recently. Fans can buy tickets at the last minute and enjoy instant fulfillment. Today, many patrons purchase tickets online and have a virtual copy delivered directly to their inbox. Some even stored them in protective binders for easy reference and safekeeping.īut a paradigm shift changed this long-held tradition. ![]() Fans displayed framed ticket stubs on the mantle. Before the digital era hit, paper tickets were highly collectible. What do patrons really want after leaving an event? A tangible item to remind them of the day-and it doesn’t have to be something big. ![]()
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